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  • 試題題型【閱讀理解 Section C】
試題內容

Part C

Directions: Read the following text from which five sentences have, been removed. Choose from the sentences A-G the most suitable one to fill each numbered gap in the text (41 -45). There are TWO extra sentences that you do not need to use. Mark your answers on your ANSWER SHEET.

About 10 years ago I met an advertising executive in New York who explained the difficulty of advertising a new brand of deodorant(除臭劑) to consumers. "Most people never change their de- odorant, "I remember him saying, "They ,pick one brand when they are young, and stick with it for a long, long time. If it works why switch?" 
1 Once they have picked a type of phone, whether it' s Apple iOS, Google t adroid or something else, it' s difficult, and often expensive, to switch. Consumers become comfortable with the interface and design of the phone and the apps they have purchased on that platform.
That is why the race to pull in smartphone buyers is going to be especially severe over the next 18 to 24 months. 3 there are still hundreds of millions of mobile phone owners around the world who have yet to move from a standard mobile or feature phone to its smarter, more intelli- gent big brother:the smart phone. 
Yet the change is happening at a much quicker pace than technology analysts and corn aries originally theorized. A report issued this week by Nielsen, the market research firm, four that among Americans 4 55 percent opted for a smart phone. This is up from 34 pert ;nt a year ago. 
At this point, who will lead that market is not up for debate. Android has been growing at a pace no one could have imagined, even Google. The company said this week that it now activates more than 500,000 Android devices each day. 
Mr. Llamas said Apple, which changed the smart phone game in 2007 when it introduce the iPhone, potentially has a ceiling with consumers as its mobile phone is often more expensive ban those of its competitors. 
Although millions of customers flock to Apple products for their beauty, simplicity and powerful brand, many can't afford a new iPhone. This could change 5 as some analysts expect. 
"Right now the iPhone only comes in one flavor; it' s not like other Apple products like the iPod where there are several different sizes, shapes and prices, " Mr. Llamas said. 


A.Although it may seem that everyone owns a smart phone these days,
B.if Apple offers a less expensive model of the iPhone later this year,
C.If it works, why switch?
D.who purchased a new mobile phone in the last three months,
E.The smart phone race is still raging.
F.The same theory can be applied to customers who are making the switch to smart phones today.
G.iPhone is too expensive for most people.

1.[選詞填空]________
    • 解題思路:空格處應為條件句,即如果蘋果公司今年晚些時候提供一款價格更為低廉的iPhone,則情況會有所改變。故選B。
    2.[選詞填空]________
      • 解題思路:空格前提到消費者已經習慣了手機的界面、設計和應用軟件。下文應該說這就沒有更換的理由了。所以選C。
      3.[選詞填空]________
        • 解題思路:前段提到了因為怕麻煩,顧客不愿意輕易換除臭劑,聯系上下文,接下來作者要討論顧客更換手機的問題,即文章的主題,所以選F。
        4.[選詞填空]________
          • 解題思路:空格后提到然而還是有人愿意換成更為智能化的手機,空格處與此句話應是轉折關系。故選A。
          5.[選詞填空]________
            • 解題思路:空格處應是定語從句的從句部分,修飾前面的Americalls。故選D。
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            • 參考答案:B,C,F,A,D
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